Recent Transactions

Zhong Lun Advises Switching-Time on Joining Datawords Group 2023-01-03

Recently, Zhong Lun assisted Switching Time in its successful strategic restructuring with Datawords Group, upon completion of which, Datawords Group will gain control over Switching-Time.


Switching-Time is a premier integrated communication agency, providing the world’s leading fashion, beauty, luxury and lifestyle brands with ground-breaking and cutting-edge world-class digital integrated campaigns with creative strategic planning at its core and digital amplification with influence as its soul. Its clients include LVMH, L’Oréal Group, Adidas Group, Hilton Group, Victoria’s Secret, Crocs, Uniqlo, etc.


Founded in 2000, Datawords Group is the only international digital player that blends digital expertise in multiple areas to build powerful digital experiences empowered by insight into a diverse set of cultures across more than 50 languages and countries. Through the cultural adaptation of brand content to capture local relevancy and a unique delivery management INGENUITY service, Datawords Group is committed to providing locally tailored strategies for brands to boost their performance.


This cooperation will allow Switching Time to accelerate its global expansion and continuously enhance capabilities in the areas of digital and technology, while promoting the globalization of Chinese brands and assisting Datawords Group in strengthening its marketing and communication capabilities in Asia.


Zhong Lun acted as counsel for Switching-Time with respect to legal issues in the Chinese mainland and Hong Kong, providing end-to-end comprehensive legal services for this project, including advising on the deal structure, revising and negotiating the transaction documents, as well as project closing. The legal team of this project was led by partner Ya Li and assisted by partner Henry Lau, and team members included Lorraine Liu, Yasmina Fei and Benson Yee.