Media, Sports & Entertainment


Media, Sports & Entertainment

As a pioneer and leader on China’s legal service market, Zhong Lun is among the first law firms to establish a media, sports and entertainment practice, dating back to the late 1990s. Over the years, we have gained extensive experience and esteemed reputation in this sector and won broad praise and great trust from our clients for our consistently strong performance, which has also earned us numerous awards. Many of our lawyers have been rated as a “Distinguished Practitioner” by Asia Law & Practice and highly recommended by Chambers and Partners.


Our clientele includes scores of big names, including companies, individuals, and studios, for whom we have provided specialized and forward-looking legal services in various fields such as film, television program, variety show, video game, animation, new media, advertisement, print media, music, sports event, theme park, publication, performing arts management, and protection of artists’ and athletes’ rights. We not only advise on significant matters like dispute resolution, compliance, intellectual property, investment, financing, M&A, and listing, but also stick to what we call “let law foster our clients’ business” by leveraging our in-depth legal knowledge to help our clients improve their new business models from the most client-centered perspective and offer practical solutions in response to their business innovations and ever-changing market demands in compliance with PRC laws and regulatory requirements.

Scope of Services

  • Entity formation, dispute resolution, compliance, tax, intellectual property, investment, financing, M&A, and listing in the media, sports and entertainment sector
  • Media related matters for TV stations, radio stations, journals, newspapers, online media, urban transport media, and other forms of media
  • Cooperation on and production, introduction, release, broadcasting, performance, exhibition, and on-demand online broadcasting and online distribution of various cultural products, including films, TV plays, variety shows, animations, music, and works of art, and copyright disputes relating to any of the foregoing
  • Planning, production, operation, and business development for large stage performances, expositions, commercial sponsorship activities, and enterprise “show”; and establishment, development, and operation of performing arts management companies and performing arts organizations
  • Hosting, marketing, broadcasting, live broadcasting, and online streaming of large events and sports events, and other types of commercial activities such as sports marketing and sponsorship
  • Athlete signing and transfer, daily operation, application for work permits for foreign employees, sports dispute resolution, and other relevant matters of professional sport clubs
  • Online publication, registration of domain names, and comprehensive protection of copyrights, trademarks, and other intellectual property relating to internet new media, and application for and maintenance of licenses for internet service providers
  • Acquisition of copyrights to, designing for, adaptation and production of, business qualification for, and operation, business development, release and operation, and infringement monitoring of single player games, TV games, online games, mobile games, and other forms of video games
  • Creation and adaptation of works, copyright commercialization, performance, endorsement, and performing arts management for celebrities, screenwriters, directors, novelists, professional athletes, and others artists
  • Family or cultural charitable trusts, charitable donations, individual or family wealth management, family or cultural charitable foundations, and other types of cultural charitable projects for high-net-worth individuals and families, including celebrities, screenwriters, directors, novelists, professional athletes, and other artists